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Editorial number 65

This post is also available in: Italiano (Italian)

Tube Today carries on its moment of great changes and innovation: after the publication of the new website, please visit us at tubetoday.com, we are adopting, step by step, a plan to renew the magazine, with the aim of meeting the need of our readers and to increase our visibility and popularity.

A sum of efforts to make Tube Today more modern and up with the times, strenghtening its image among readers and insiders.

Starting from the current issue, Tube Today will be divided into two versions: english and italian. So, goodbye to the old bilingual issue, welcome to two different issues: the english one, dedicated to worldwide operators and able to play its role among main international competitors; the italian, dedicated to italian market and, first of all, to our roots, as the magazine was born in Italy about 16 years ago and still remains grateful to its origins and to the first market he acquired, differentiating itself from other national magazines.

We had to admit, at the end, that the bilingual issue was immediately perceived by readers as the confirm that domestic was key market for our magazine. Nothing more far away from the truth, as more than 66% of our readers and our customers are based outside our native Country.

Acting this way, we hope to give a more international look to the magazine, making it easier to read, but also to browse. Not a change in the essence of TubeToday, just in the way this essence is shown to the others.

It is not the first fundamental change we apply to our magazine: after the already mentioned new website, with totally new contents and graphics, some little but sensitive devices on the graphics of the magazine, implemented in last issues, now the strong change in editorial line, than new profiles on social netowrks and a new approach to exhibitions, starting from next Euroblech in Hannover.

So, news are not over. Follow us in next months and you will be pleasantly surprised.