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Made in Steel 2021 beyond expectations: steel rebirth and new beginning

The ninth edition of Made in Steel, the main Conference & Exhibition in Southern Europe for the steel industry, organised by siderweb – the steel community, has exceeded expectations.

From 5 to 7 October, the event, entitled “RENAISSANCE – Here begins the steel rebirth”, at fieramilano Rho hosted 184 exhibitors, of which 22 coming from abroad, on an exhibition area of about 10,000 square metres. Foreign exhibitors represented a total of 15 countries. Attendance totalled 13,505, from 68 countries.

Digital MIS – Expoplaza, Made in Steel 2021 digital platform supporting business, a virtual meeting place for visitors and exhibitors, and the www.madeinsteel.it website, were accessed by a total of 42,679 users, generating 134,086 page hits.

Also the social channels of the event (Facebook, Instagram and Linked-in) performed very well, generating more than 80,000  hits during the three days of the event.

Siderweb TV, the channel specifically conceived for this edition of Made in Steel, streamed more than 20 hours of conferences live from the siderweb Conference Room, featuring interviews with the protagonists of the steel supply chain, as well as in-depth analyses and institutional videos by exhibitors. The siderweb YouTube channel was viewed more than 7,000 times.

Made in Steel was the first international event in attendance for the steel industry in the world since the outbreak of the pandemic. It offered the protagonists of the steel value chain, operators, exhibitors and visitors a packed agenda of high-level conferences, with over 30 national and international speakers, amongst whom Alec Ross, innovation advisor to the Obama administration. On Wednesday 6 October, Made in Steel hosted the annual meeting of Federacciai.

“Numbers speak for themselves and I was amazed by the turnout. It was an exciting three days: there were great expectations and a burning desire to meet, but also the willingness to understand where the steel sector is going. Our industry is in the middle of an earthquake, with rising prices, shortage of raw materials, soaring energy costs and tariffs. All these issues were discussed in depth during the ninth edition of Made in Steel. Once again, the event proved to be a safe harbour for operators of the supply chain, a place to do business and exchange views: it is a compass providing orientation amidst the powerful tides that are rocking our market and a radar to intercept future trends,” said Emanuele Morandi, president and managing director of Made in Steel.

The tenth edition of Made in Steel will be held in 2023.